Luxeed RX To Launch September 28: A New Flagship Coupe SUV From HarmonyOS Intelligent Mobility

The Luxeed RX is set to go on sale in China on September 28, and it marks the first SUV from HarmonyOS Intelligent Mobility to wear the X series badge. Pre sales are already open with six trim levels, and the lineup now starts at a lower price point after the addition of two versions with an 81 kWh battery. The RX is positioned as a tech focused luxury coupe SUV, a segment that has grown crowded as buyers look for the space and practicality of an SUV without giving up the low stance and sharper handling of a sportier car.

A New X Series Model

The RX is not simply another variant of the existing Luxeed R7. It introduces a new naming sequence and a different product focus. HarmonyOS Intelligent Mobility calls it a technology luxury coupe SUV, and the design leans heavily toward a sporty, individualized character. The body sits low to the ground with a floating roof effect that reduces visual height. Ten aerodynamic passages are carved into the body, including vents in the front fenders, side curtains in the front bumper and channels in the rear bumper. These help cut drag while adding to the aggressive look.

At the rear, a full width crystal taillight carries the family C shape motif, and an active diffuser adjusts its blade angle based on speed, acceleration and steering angle. A retractable rear spoiler works alongside it to balance downforce and efficiency. The RX measures 197.6 inches long, 79.0 inches wide and 62.4 inches tall, with a wheelbase of 118.1 inches. That places it firmly in the large SUV class, though the coupe roofline means rear cargo height is compromised compared to a boxier rival. Wheels come in 20 inch as standard, with 21 and 22 inch options available. Only a five seat layout is offered, with development focused on giving front and rear passengers generous room rather than squeezing in a third row.

Interior and Comfort

Inside, the theme is called floating flying wing. The dashboard houses a full digital instrument cluster, a 16.1 inch central touchscreen, an 8.88 inch front passenger entertainment screen and a 26 inch augmented reality head up display. A flat bottom sport steering wheel and metal accents complete the look. The standout feature is a set of adaptive sport seats that adjust their support structure in real time based on vehicle motion and occupant posture. This is a different approach from the plush lounge seats found in many competitors, prioritizing body holding and support during spirited driving.

Soft materials cover most surfaces, and higher trims can be specified with a suede headliner. Seat ventilation, heating and massage are available depending on trim, as is a zero gravity mode for the driver. A panoramic glass roof with adjustable opacity replaces a traditional sunshade. It can switch between clear and frosted states and includes heat insulation, which saves headroom and helps keep weight down. Rear passengers get separate climate controls and an air purification system. A refrigerated compartment is optional on higher trims. The HarmonyOS cockpit supports multi screen interaction, continuous voice commands and seamless handoff between Huawei devices.

Driver Assistance Hardware

The RX puts a heavy emphasis on sensing hardware. The top Ultra trim uses a four lidar matrix and a total of 38 sensors. The vehicle architecture is designed with full redundancy for Level 3 autonomous driving, including backup systems for perception, communication, power, steering and braking. It is important to note that all currently available functions remain advanced driver assistance, and the driver must stay ready to take over at any time. Level 3 autonomy will only be unlocked after regulations and road approvals are in place. The entry Max trim uses a lower specification sensor suite with a cabin mounted lidar, but it still supports highway navigation assist, city navigation assist, automatic parking and valet parking. Over the air updates will continue to add features.

Powertrain and Battery Options

The RX is built on Huawei's Tuling 800 volt platform. Buyers can choose between a single motor rear wheel drive version with 277 kW, which is about 371 horsepower, and a dual motor all wheel drive version with a 160 kW front motor and a 277 kW rear motor. Two battery sizes are available. The 81 kWh lithium iron phosphate pack comes from CALB, while the 100 kWh nickel cobalt manganese pack is supplied by CATL or CALB. The new 81 kWh versions offer a CLTC range of 672 kilometers, or about 417 miles, in Max trim and 702 kilometers, or 436 miles, in Ultra trim. The 100 kWh versions cover 753 kilometers, 822 kilometers and 852 kilometers, which translates to roughly 468, 511 and 529 miles.

All versions support 800 volt fast charging, with a claimed 30 to 80 percent charge taking about 15 minutes. Even the lower priced entry model keeps the full aluminum double wishbone front suspension, five link rear suspension, virtual steering axis and six piston front calipers. The Ultra trim adds dual chamber air suspension with continuously variable dampers and Huawei's xMotion body control system, which aims to blend comfort over rough roads with strong cornering support.

Market Position and Competition

The RX enters one of the most crowded price bands in the Chinese electric vehicle market. Its most obvious rival is the Xiaomi YU7, another large electric coupe SUV. Both target similar buyers, but their strengths differ. Xiaomi leans on its consumer electronics ecosystem and brand reach, while the RX focuses on its Huawei developed driver assistance hardware, redundant architecture and Tuling chassis. With the new lower entry price, the two will compete more directly than ever.

Beyond any single rival, the RX faces a market where buyers compare styling, intelligence, range, charging speed, chassis feel and brand service all at once. A single standout feature is no longer enough to guarantee success. According to early reservation data, about 70 percent of RX buyers are adding a second car to their household. These customers already own a vehicle, and they want their next one to combine SUV practicality with stronger technology and driving enjoyment. The RX strategy is clear: rather than chasing maximum size or battery capacity, it bundles a coupe silhouette, a capable chassis, advanced driver assistance and long range into a five seat package.

Final Thoughts

The official launch on September 28 will reveal the final pricing and any last minute adjustments. Pre sales have already lowered the entry point, and the question now is whether the RX can carve out a meaningful share in a segment packed with strong competitors. Real world driving impressions and customer feedback after delivery will be the true test. For now, the RX represents a deliberate attempt to offer something different from the traditional large electric SUV formula, and that alone makes it worth watching.